Wedo success story

Wedo

Like many telecommunication companies, under the threat of future free phone calls and free internet service providers (like Starlink), it takes ‘out-of-the-box’ thinking and new business models to leverage and keep their existing customer base.

#SERVICES MARKETPLACE

Challenge

Spark Digital in New Zealand, like other mobile telcos around the globe, are feeling market share + revenue pressures from both traditional and next generation competitors (eg. low orbit satellite comms providers).


Solutions

In looking at horizon 2/3, one Spark initiative was to leverage their existing database of consumers and businesses by creating an intuitive services marketplace wedo.co.nz, similar to Thumbtack/TaskRabbit/AirTasker, with the now realized ambition to dominate this niche in New Zealand.

Features include:

  • 22 service categories, each with bespoke workflows
  • Automated service provider matching algorithms
  • Realtime text notification to both Seeker and Service Provider
  • Ratings and reviews
  • Easy Service Provider on-boarding

Key features

  • Automated matching algorithm
  • Fee per lead, plus fee per won bid
  • Per category attributing/user experience
  • Inapp Messaging

Success metrics

Target NPS was 35. Achieved 65 on beta launch - and 93 on hard launch!
Exceeded expected Transaction per month
Rapid adoption across New Zealand - listed on highly trafficked House/Home NZ site - affiliate