In a recent article in VentureBeat, the VentureBeat Staff (@VBStaff) gives 6 tips to transform your business by uplifting the customer service experience.

1. Win the hearts of your customers, not their wallets

• As said by Amazon CEO, Jeff Bezos: “Customer service is like throwing a party. You throw the party for your guests. You do not throw the party for yourself. When you do it for yourself, it is a completely different party.” According to a customer service experience study by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. Remember that the customer’s success translates into your own, so celebrate their milestones like you would your own and perhaps even consider providing exclusive offers as incentives to deepen your bonding.

2. Get everyone involved

• Don’t underplay the “people side” of your business. If you want to run a customer-centric company (which you should), then make sure everyone driving your company is proactively interacting with customers. When everyone interacts with customers, they can translate their experience into learning material for improved processes and product levels.

3.  Build a full circle customer view

• According to Joseph Jaffe (@jaffejuice), founder at Evol8tion, “Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace.” It’s important to make sure you connect all of your support channels and apps that customers interact with -- this way, all employees touching a customer will be in the know about the customer and can respond in the most productive way.

4. Power personalization through technology

• SVP and GM of Desk.com, Leyla Seka (@LeylaSeka), says “Creating a personalized dialogue with the customer has become critical. This makes it easy for the customer agent to interact in a localized way.” She particularly emphasizes a customer support solution that integrates customer interaction data so that the team has access to customer profiles and can create more meaningful, personal responses. Having a solution that allows automating repetitive tasks can also allow agents to be more free to engage in personalized interactions, which can only improve customer relations for genuity is key in building trust.

5. Take feedback seriously

• The success of the product is directly dependent on how it relates to the customer and solves their problem. Tagging and analyzing every support case and customer interaction will help capture valuable insights and will make it much easier to pinpoint the pros and cons of the product.

6: Create a seamless support experience

• Customers do not appreciate the divide between the core product website and customer service experience. In order to tackle this, customer-centric companies like Amazon have added “Mayday” buttons to their products, such as the Kindle Fire, to establish an instantaneous method for customers to reach them. With an increase in connected products that initiate their own service tickets, companies can be alerted of an issue before the customer even realizes.

Customer service plays a huge role in the sharing economy. How can the user trust the host if they can’t trust the business? Trust is only established through effective communication and a sense of security, so take customer service seriously and let your customers know that you are always there to help.

Read the source article at VentureBeat