
So our traffic has grown a bunch. What does a bunch mean? 136.22% over the last 90 days (as of June 8, 2015).
So you may be wondering what tools we use to accomplish this, but first let me tell you the jist of our marketing program. It really is pretty simple; we:
-
Generate high quality content
-
Syndicate content via social media and email to our list
-
Amplify with paid traffic
-
Use PR to pitch article placement and speaking opportunities
The best part about using great tools is that you don’t have to have a big budget to achieve big results.
Content Creation
-
Hubspot - HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
-
Curata - Curata provides solutions to create, organize and share content, and measure the impact of content marketing strategies.
Social Media Syndication
-
Sprout Social - Sprout Social provides a platform for businesses to manage social media engagement, publishing and analytics.
-
Zootrock - Curated content for social channels.
-
Hootsuite - Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe.
-
Snip.ly - Snip.ly offers a group of tools to allow you to easily share small snippets of content from your favorite articles online.
Graphic Design
-
Canva - Canva facilitates graphic design by providing a drag-and-drop design tool and a library of stock photographs, graphic elements and fonts.
-
Picmonkey - Picmonkey allows users to utilize tools in order to edit a variety of aspects of any given image.
-
Pixlr - Pixlr provides cloud-based photo editing services that deliver editing capabilities in browsers for both consumers and companies.
General Office/Productivity
-
Slack - Slack is a team communication application providing services such as real-time messaging, archiving, and to search for modern teams.
-
Google Apps/Gmail - Google Apps (formerly known as Google Apps for your domain), is a web-based office suite offering email, document creation, and collaboration functionality.
Paid Traffic
-
Google Adwords - Google AdWords is an online advertising service. AdWords allows advertisers to purchase text, image, and rich-media ads, and the service.
-
Twitter Ads - Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets.”
-
Adroll - AdRoll is a marketing platform enabling brands of all sizes to create personalized ad campaigns based on their own website data.
Email Marketing
-
Mailchimp - MailChimp, an email marketing service, helps businesses with their marketing newsletters, automated messages, and targeted campaigns.
-
Hubspot – See #1 above.
Public Relation Tools
-
Press Who - PressWho is a digital PR source providing insight on top journalists.
-
eReleases – eReleases is an online press release distribution service.
Marketplaces for outsourcing
-
Elance - Elance, an Upwork company, is an online service for finding and hiring leading freelancers from more than 180 countries.
-
Fiverr - Fiverr® gives you instant access to millions of Gigs from people who love what they do.
Podcasting
-
Libsyn - Libsyn is an online platform that enables its users to share podcasts.
What other tools should we be testing? Tweet your suggestions to @NearMeCo.