In a recent article in Forbes by Micah Solomon (@micahsolomon), Damon John talks about why customer service is more important than sales.

“Nothing is more important than great customer service. To over-deliver in service to a customer is by far the most valuable thing to a business. Because, there are only two ways to improve the operations of a business: increase sales or decrease costs. In today’s environment, decreasing costs is hard. And as far as increasing sales, doing so via customer service is highly effective.”

John points out 3 specific reasons why:

1. It is 20x harder to get a new customer than upsell or cross sell an existing customer.
2. Happy customers are free marketing.
3. And happy, engaged customers will give you honest feedback.

At Near Me, we couldn't agree more. Customer service is critical to our long term success, and we preach it to all of our customers. 

Here are some tips for giving legendary customer support:

10 Ways to Deliver Excellent Customer Service

1. Have the right tools
2. Hire people with excellent communication skills
3. Use language that people understand
4. Stay positive
5. Listen for repeated issues or problems
6. Focus on solutions over speed
7. Create a resolution to the problem
8. Create resources for them to solve their own problems
9. Make data your ally
10. Invest in great people

How are you delivering excellent customer service? 

Read the source article at forbes.com