In a recent article in Dotrising, Lucinda Beeman (@lucindabeeman) discusses 3 things marketers can learn from the sharing economy. 

"The sharing economy – where people rent total strangers everything from puppies to parking spaces – is hailed as the future of commerce.  What can digital marketers learn from these innovative companies?"

The 3 learnings are:

1. Put trust first
2. Empower your customers
3. Focus on community building

All of these elements are really about being a customer-first organization. 

How do you do that? Good question. :)

1. Gather as much data on your customer as possible
2. Show your customer how you are there to solve their pain
3. Obsess about customer retention
4. Share your customer experiences with everyone in your organization.

Read the source article at dotrising