In a recent Wall Street Journal Article, David Ciccarelli, the CEO of Voices.com, provides four rules to starting an online marketplace.
These rules are:
- Pick a niche market that you’re intimately familiar with.
- Start local, go global.
- Understand the complexities of two-sided marketplaces.
- Stay laser focused on your market.
Our thoughts on this - Yes, yes, and yes!
In the book "The One Thing," the authors Gary Keller and Jay Papasan state, "Going small is a simple approach to extraordinary results, and it works." They understand that hyper focus is the key to success in business.
In a recent Wall Street Journal Article, David Ciccarelli, the CEO of Voices.com, provides four rules to starting an online marketplace.