Human beings are highly visual. For instance, 90% of the information we process with our brains is visual, and 83% of human learning is visual. Now you see why incorporating imagery into your content marketing strategy is so important. In an article for her website, Rebekah Radice (@RebekahRadice) talks about how to improve your social media presence with images.

Define Your Brand Colors

Be consistent with the colors you use in your graphics. Choose a few colors that best reflect your brand’s personality. Colors are more than just visually appealing; they affect viewer psychologically. So, how do you chose colors that will influence your target audience’s buying habits? Look to Rebekah’s color emotion guide for insight.

Once you’ve determined the specific colors to use in your logo, find out the hex code associated with it. This is a six-digit code that represents universal colors on the internet. Use this code when developing new visuals associated with your brand.

Identify Typography

More than just letters, typography has the power to persuade. The kind of typography you chose is just as important as colors. For instance, make your titles and headings are clear and easy to read. Serif fonts feature a line at the end of each stroke, conveying a traditional and professional image. Sans serif fonts do not have a line at the end of each stroke, and are modern and crisp looking. Rule of thumb: using too many typefaces is confusing and looks messy, so keep it simple. 

Use Consistent Imagery

Use consistent images and filters in your photos that reflect your brand. Filters can add a consistent look and feel to your pictures. Using the same filters consistently can strengthen your brand. When choosing a filter, decide which ones complement your color palette. Do you want your brand to appear fresh and trendy? Or is your image dark and retro?

Design Your Perfect Style

Build a template that includes your logo for all your social media posts, including what size and where to position your logo for each social media channel. Although every social media site has different requirements, try to be consistent with how you present yourself on each one.

Images are fun to play around with, but keeping them consistent on social media will reinforce your brand. With the right design and typeface, your company will leave a lasting impression.

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