Bobbi Rebell (@BobbiRebell) recently wrote a TIME article about how millennials will outgrow the sharing economy.

Here’s why we think she’s wrong.

Saving money

Those who don’t fully understand this way of life assume it’s temporary. Sure, saving money is the biggest factor for young people using sharing economy sites but what many don’t realize is that the more you share the more having a lot of stuff doesn’t make sense. Look at simple architecture. It’s about quality over quantity. We’re hoarding less and using what we need. Millennials are being trained to think differently about what they buy.

Sustainability

Millennials are environmentally conscious. Don’t believe me? We grew up recycling as a way of life. We’ve dealt with the long talks and debates about climate change. Prius’ are everywhere. Gas is expensive. Plastic is bad. We get it. Therefore we know that excess isn’t best. Taking what you need and trying an alternative route versus buying new is more than saving money. It’s in our DNA.

Lifestyle

This article says that when millennials start building families they’ll find sharing isn’t a realistic solution to their problems. What is not being mentioned is that this is the same generation that was born into social media and turned Facebook into the wedding crazy, baby photo sharing platform that it is after it started off for only college students. What I’m saying is, the sharing economy could possibly evolve to meet the needs of millennial parents. Ridesharing versus carpooling to school? Let’s not act like those concepts are foreign to one another. Nanny sharing? Nothing new here.

Children

Again, as a person who spent almost ten years working with children and parents I will say that parents are always looking for ways to make their life easier. Getting rid of baby clothes when your child outgrows them to renting strollers instead of spending $300 on a designer one? We may be the generation that sees baby clothes and equipment as the PERFECT type of items to share. Again, parents have been doing this for years and even generations. We’re just the generation to “add technology” to the mix.

The Future

Outside of millennials, let’s not forget the generation growing up into this world. Why in the world would they not consider using Airbnb if their parents used it on their family trips? Or how a teen can sign up to be a babysitter on Urbansitter. Millennials live off of convenience with on-demand companies and the sharing economy. And these habits are trickling down to the next generation. And we bet the next generation will come up with even more innovative things to do with our stuff.

Do we think millennials will outgrow the sharing economy? No. The sharing economy is not a trend but a movement that has reshaped how we think and perceive the items we use everyday.

Read the TIME article here.