In a recent article in Entrepreneur, Paula Andruss discusses "How to Launch a Business in the Sharing Economy."
Specifically, she recommends:
- Start with supply
- Conduct extensive screening and training
- Foster trust
- Keep payments simple
- Focus on brand building
We agree that these are important, and she's missing the one foundational piece.
Before you build a marketplace, you need to understand your "WHY."
As Simon Sinek says, "Do you know your Why? The purpose, cause, or belief that inspires you to do what you do?"
When you determine your "WHY", everything else falls into place.
In a recent article in Entrepreneur, Paula Andruss discusses "How to Launch a Business in the Sharing Economy."