In a recent article in VentureBeat, Chris Lynch discusses why people don't want to buy from startups.
"People buy from startups because they have to, not because they want to."
It all boils down to risk. Customers find startups more risky than established businesses. In the absence of an established business, customers will reluctantly buy from a startup.
If you are a new business, what are you doing to eliminate risk?
In a recent article in VentureBeat, Chris Lynch discusses why people don't want to buy from startups.
"People buy from startups because they have to, not because they want to."
It all boils down to risk. Customers find startups more risky than established businesses. In the absence of an established business, customers will reluctantly buy from a startup.
If you are a new business, what are you doing to eliminate risk?
Read the source article at VentureBeat
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