A recent article in Adweek, Garret Sloane (@GarrettSloane) says marketers post more to Instagram than on Facebook.

Why are we surprised? 

We spoke with one of our Near Me partners and identified Instagram as one of the social channels that would be appropriate for their marketing. They are a peer-to-peer outdoor equipment rental company called Stokeshare and their target audience is posting photos and videos of their outdoor experiences already on Instagram. So, why not invite those target users to meet Stokeshare?

Here are three questions to ask to help you decide what to do on social media:

1. Who is your target audience?
2. What social media sites do they use?
3. What is your goal?  

Are you building awareness, driving traffic, or connecting with influencers? Put together your strategy based on your marketing goals.

Learn more in this Near Me webinar on how use social media to grow your marketplace.

Enjoy. 

Read the source article at Adweek