So, you want to start a marketplace?

But what type of marketplace should you develop?

You’ve been thinking about an idea for quite a while now but so far you’ve only vetted it through your closest circles. But when it comes to actually starting a business, you cannot simply rely on a “good idea” any more.

You need more. You need validation. And the best validation is from data. As a business owner, it might be hard to figure out what data matters, so we thought we could help.

It’s important to realize, an online marketplace is first and foremost a website.

So, you can follow the online money trail and analyze:

• Organic traffic

• Paid traffic

• The keywords that are moving the needle

WHY? If large advertisers are spending dinero on traffic, then they are making an ROI on that traffic.

Make sense?

In our webinar, “How to Validate Your Marketplace” we will show you how to use online competitive intelligence tools to discover the money trail and validate your marketplace.

Convenient, right? We thought so.