In a recent article in Practical Ecommerce, Armando Roggio discusses the importance of email marketing. Roggio asserts that without email marketing you're probably losing sales.
In a recent article in Practical Ecommerce, Armando Roggio discusses the importance of email marketing. Roggio asserts that without email marketing you're probably losing sales.
In a recent article in Practical Ecommerce, Armando Roggio discusses the importance of email marketing. Roggio asserts that without email marketing you're probably losing sales.
"Email marketing can generate as much as a ridiculous-sounding 4,300 percent return on investment , according to the 2013 Direct Marketing Association Statistical Fact Book. Put another way, if the Direct Marketing Association’s ROI figures are correct, for every $1 that a company invests in email marketing, it is reasonable to expect $43 back in sales."
Why don't marketers and online businesses talk about email marketing?
Probably because it's not sexy.
At the end of the day, online businesses live or die through email marketing.
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