Ford is making waves. In a recent article in Washington Post, Ford is said to be experimenting with a "social shuttle" in London and New York. The idea is to create a vehicle associated with an app that exists between an Uber/Lyft ride and a bus ride. Ford is clearly addressing the concern many automakers have about the future of car buying.

"They've [Uber] taken advantage of — and no doubt contributed to — an underlying shift that could deplete an entire generation of city-dwelling car-buyers: Younger would-be drivers just aren't as interested as their parents were in owning their own cars."

So, what does this mean?

This is an exact example of a large, traditional brand that is watching and following the collaborative and sharing economy trends and data.The best part? They're not just watching, they are acting. 

Though this concept of a "social shuttle" is in the idea phase, what they could create at Ford could potentially reinvent the brand as innovative for the young, on-demand, app-using generation that is our future, which we all know, will lead to customer loyalty.

And we think that is a great idea. 

Know of any other brands reacting to the sharing economy? Tweet us at @NearMeCo