In a recent article in Yahoo Finance, Mark Fields, the CEO of Ford, shared what the future of Ford might look like. Can you guess what it's being influenced by? That's right, the collaborative economy.

"Ford finds itself in the position of needing to create products to compete with the disrupters like Ubers and Lyfts, which of course means creating products that mean less reliance on car ownership – an odd position for one of the “Big Three” American automakers to be sure. "

Here are three things Ford is looking to possibly do with the new Ford Smart Mobility Program.

1. Dynamic Social Shuttle. Order a shuttle to take you and your friends around town using an app. 
2. Car-swapping. Share your car with others when you're not using it, like on the weekends. 
3. Find a parking space. Need help parking? Use smart technology to locate the closest parking spot. 

Ford is still in the "dreaming phase" but what we love is this is EXACTLY what brands need to be doing.

Brands need to look at the world around them. It is far better to start dreaming, exploring and innovating now then it will be to try to play catch up when you're left behind by the innovation train.  Nice job, Ford.

Read the source article at Yahoo Finance