Alicia Shaffer's business, ThreeBirdNest, makes $80,000 a month selling handmade legwarmers, scarves, and headbands on Etsy. This crafty hobby earns mother-of-three Alicia Shaffer’s business $80,000 a month—which adds up to an annual revenue of $960,000, she claims.
We love this story because it demonstrates the power of peer-to-peer. People are buying these handmade items for multiple reasons including quality and price from a person and not a corporate business. But whether the Bohemian headband was sold at Nordstrom or on Etsy, shoppers don't care. They are loyal to the experience they receive as long as the price and the quality match up.