In a recent article published by Virgin Unite, Emily-Rose Rolfe (@yesemilyrose) touches on how, from a young age, we were taught to share. As the saying goes “sharing is caring.” Yet as we enter into adulthood, we focus more on ourselves, how to succeed and increase our personal worth. In recent years, however, entrepreneurs have put their focus on resurrecting the old idea of sharing – launching online marketplaces that make it easy and advantageous to share goods and services with others.
In a recent article published by Virgin Unite, Emily-Rose Rolfe (@yesemilyrose) touches on how, from a young age, we were taught to share. As the saying goes “sharing is caring.” Yet as we enter into adulthood, we focus more on ourselves, how to succeed and increase our personal worth. In recent years, however, entrepreneurs have put their focus on resurrecting the old idea of sharing – launching online marketplaces that make it easy and advantageous to share goods and services with others.
“Entrepreneurs are building profitable businesses based on the premise of giving people more control of their finances and incubating trust between strangers. Isn’t that exactly the kind of society we want to live in? To have companies encourage collaboration and trust between strangers? To free us from the traditional methods of making money, like working nine to five and being forced to compete against the hierarchy of business to become a ‘boss’?”
Stats about the generation that is leading the way, millennials by Goldman Sachs:
Born between 1980 and 2000.
Population of 92 million: Largest generation to date.
The median age of marriage is 30, compared to 23 in the 1970’s.
29% of 18-34 year olds are living at home with parents.
Only 40% find owning a home extremely important.
Only 15% find owning a car extremely important.
Although it may seem like a fad to flood the market with sharing services, the stats don’t lie. It’s not that millennials are playing into just another blip in the business radar, it’s that they have grown up in a different world than the rest of the population. Their values are no longer making large purchases, which once solidified ones worth, but getting the most bang for your buck, while being able to achieve in other aspects of their life. Just as the Baby Boomers were focused on buying a house, getting married and having children before the age of 30, it’s now about excelling in business and having different achievements drive them. It’s scary to think about moving from the buy, buy, buy nature of things, but in 25 years we’ll look at the sharing economy as the norm. Each generation will always do things different than the one proceeding it, and that will be no different with Generation Z.
Read original article HERE
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