In an article on First Round Review, the article discusses how Airbnb learned a valuable lesson about how image listing affects sales.
The article states, "improving the pictures doubled the weekly revenue."
Do we agree with this? Yes, Yes, & Yes!
According to the Shopify blog, "In fact, one case study from Visual Website Optimizer showcased how an increase in ecommerce image size improved conversions by a notable amount: Variation 2 with the large images and product description viewable on mouse over was the winner. It resulted in a straight 9.46% increase in sales (96% chance to beat original)."
Here are 5 tips for making your images stand out:
- Use a professional photographer
- Edit your images consistently
- Show physical items relative to people or other physical items
- Use a lighting kit
- Take at least 5 images per listing