In a recent article in Forbes, Ellen Huet discusses Sidecar's announcement to jump into the auto delivery business.
What's our take on this?
Sure they've got capacity, and "yes" Uber's doing it too.
The company says it was always part of their original plan, but it seems like a "me too" move. In addition, Sidecar is small compared to Uber and Lyft, and we hope it doesn't distract them from their core business.
Remember the way to get big, is by going small; businesses need to focus on the 1 to 2 things they do really well.