As a peer-to-peer marketplace, what do you focus on? Are you focusing on too much or are you directing your focus on the most important part? Where you place your focus can greatly impact your success as an organization. The more areas you try to manage, the more difficult it will be to run your business. As the saying goes, “If you chase two rabbits, both will escape.”

The Pareto principle, also known as the 80/20 rule, states that 80% of your sales come from 20% of your customers. Why is this important for your business? This means that if you do not focus adequately on your customers, it could have an enormous impact on your revenue. If you are attempting to manage too many areas within your business, your customers will suffer.

This rule also infers that, to increase profits, a business should focus its attention on the top 20%. For many peer-to-peer marketplaces, this often means outsourcing the “technology” portion of the business so the focus can be on the marketing and customer relationships.  Near Me provides P2P marketplaces with the technology support required so that our customers can focus their efforts on the top 20% of customers and we offer it at a highly competitive price.  

The only question remaining is, will you choose to focus your energy on your customer by using Near Me or will you continue to chase both rabbits?