In a recent Techco article, Alex Hepgurn delves into how e-commerce has changed the way consumers shop. Gone are the days standing in line for the newest style of jeans, or listening to elevator music in the furniture showroom.
Virtual storefronts and easy payment options are paving the way for a seamless shopping experience, anywhere, anytime. Market analysts predict that the boom will eventually die down, which is less of a bad thing and more of an opportunity for online retailers to step up their game.
“With the exciting, incredibly volatile, and changing scenes in the e-retail industry, there’s very little wriggle room for mistakes: which means companies will have to pull out all the stops to survive.”
What lies ahead in the e-commerce realm?
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E-commerce resolves the challenge of selling in remote areas.
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Rise in the growth of mobile commerce apps will become the go-to resource for the future shopper.
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Better software implementation will draw more customers in by creating a more immersive shopping experience.
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Access to stored payment solutions like Google Wallets and Apple Pay, for instance, will make paying as simple as tapping your screen.
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Setting up customer support desks to ensure customers can always reach out and be heard.
The main takeaway for retailers is that the landscape of how and where people shop has completely changed. To succeed, businesses need to utilize these new pathways of consumption, or be left behind. Do people even go to the mall anymore? Less and less it seems, especially with the rise in online retailers armed with new technology and strategies to pull consumers in. It’ll be interesting to see the evolution of e-commerce retailers, and who the stars of this bourgeoning market will be.
Read source article at http://tech.co/5-predictions-future-e-commerce-2015-04
