The Most Important Thing You Should Do Before You Start A Marketplace
INSIGHTS
ENTREPRENEUR
You’ve got the next big idea for a two-sided marketplace. You’re going to launch the next Uber of “X.” And there’s supply and demand, as demonstrated by Google traffic and stagnant incumbents.
So what do you do next?
Some people would say you should begin building an MVP. Though that is a reasonable idea, I suggest there is something else you should do to set your MVP up for success.
Build a pre-launch email list.
Check out this short video from Jeff Walker, best-selling Amazon author regarding the subject of list building.
You’ve got the next big idea for a two-sided marketplace. You’re going to launch the next Uber of “X.” And there’s supply and demand, as demonstrated by Google traffic and stagnant incumbents.
So what do you do next?
Some people would say you should begin building an MVP. Though that is a reasonable idea, I suggest there is something else you should do to set your MVP up for success.
Build a pre-launch email list.
Check out this short video from Jeff Walker, best-selling Amazon author regarding the subject of list building.
So how do you build an email list?
6 Strategies You Can Use to Build an Email List
Create a contest – You can use a product like Heyo to create a Facebook contest.
Create an ebook – Generate some valuable content, such as recipes, guides or tutorials.
Create a video series – Create some awesome “how to” videos and host them on Youtube.
Start a podcast – Interview thought leaders and generate compelling content for your target market, like we’ve done with The Crowd
Generate photo content on Instagram – create an Instagram funnel to drive people towards a newsletter.
Tweet an early bird discount on Twitter – Find the right hashtags and Tweet your offer with a link to your signup page.
I’ve told you what you need to know and how you can get started, so now you need to go and take massive action.
Email us your success stories. ☺
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