It seems that within the last couple of years, on-demand services have overflown the market, whether that be with Uber rides, groceries from Instacart or food delivery through Postmates. For millennials such as myself, this has been a great addition to everyday life. Between work and school, most of us are working at least 60 hours a week. On-demand services allow you to have that small amount of free time to spend with family or friends, instead of spending those precious moments doing menial everyday tasks.
This is the next big thing after social media. Not only are millennials creating convenient marketplaces, which isn’t the first time they’ve made such a big impact on the business world, they’ve also created the most popular social media giants such as Instagram, Facebook and Tumblr.
Who are these millennials?
At this very moment we, as millennials, are the majority of the workforce, making us part of the leaders in business development. When millennials were entering into the business world, the country was in an extreme recession, making jobs scarce to say the least. So, when in the past you could enter into a company and feel confident you could hold that job for 40 years, then retire comfortably, we’re entering into a world where there’s no job security whatsoever. Therefore, it’s hard to justify putting all of your eggs into one basket, when there is a large possibility you could lose everything. Being that the economy is still shaky on a good day, something needed to change in order the make it work.
Born into a world of technology
Millennials were largely born into a world full of technology, so traditional business methods were not something that came naturally. What did come naturally was finding ways to integrate ideas into something that was familiar -- technology.
In my opinion this, by far, is the most innovative and savvy generation, with new multi-million dollar companies being conceptualized by twentysomethings, some even by teens. Yes, the baby boomers had the likes of Steve Jobs and Bill Gates, who revolutionized computer software, but this is the first time that there is such a large volume of young people innovating in big ways.
Not only are millennials creating companies that are changing the way people are living, but they are also giving current businesses more momentum. Take Instagram for example, about 40 million photos are shared daily between the 300 million users. This includes photos of food from restaurants, clothing from retail stores etc… If there is something that can be captured with a photo, chances are it’s been shared somewhere on social media.
So before you jump to conclusions, take a look at your browser history and tell me you’ve never used Facebook, which was created by Mark Zuckerberg when he was just 19; or looked at something on Pinterest created by Ben Silbermann at age 26. The fact of the matter is, is that “kids” are creating some of the most widely used tech services in the world. We are the generation of innovation.
