This list was posted in TECH.CO as business tips for marketers in 2015. We had it translated by the Near Me marketing team for you.

Enjoy.

Don’t launch too soon

The point here is to be ready for people to visit your website even if it means creating a specific landing page for visitors to input their email addresses to hear about your official launch. We agree that you shouldn’t just send people to an unfinished product because a poor experience can jeapordize the chances of them coming back. That being said, you cannot ignore building community and brand awareness pre-launch -- it’s like planning to throw a party in a new town before ever making friends. Good luck on launch day.  

The platform

Using platforms like Near Me saves you time and money because they come complete with the features you need. Cut yourself some slack. Just because you’re creating a tech company does not mean you need to do all the tech yourself. This is the same reasoning behind why just-add-water cake mix is available in a box. Who has time to bake from scratch?!

Focus on your users

How are you making things convenient? Think of the user experience often and modify according to their needs, not yours.

Make sure to test everything

Be sure to go through the checkout process of your marketplace. Have your friends try it too. Test different browsers and smartphones. Follow the marketing analytics on what drives users to your site. Use a heat map to identify what customers click on and where they spend their time.

Stay involved with social media

Getting to know your audience and your competitor’s audience is easily done through social media. The keyword tracking and user research that can be done to understand the trends, sentiment and keywords you should be using are all possible with social media monitoring tools. Don’t act like you “didn’t know.”

Incorporate social elements into your site

Is there any option to share a purchase? Log in using Facebook? Share content directly from the site? Make it easy for users to amplify your brand through their social networks.

Think mobile

If your website is not mobile friendly, I don’t know how you’re reading this right now. Go work on that and come back to read the rest of this post when you’ve caught up to 2015.

Go offline

If only you truly knew how much I love offline marketing efforts. From postcard flyers to attending conferences and hosting events, your online social presence is a reflection of your offline presence when you first get started. This means, you need to network and engage offline to drive people online.

Stay current with the latest SEO developments

Hire a specialist or master it yourself. Getting the right SEO in place is a BIG DEAL. It’s equivalent to putting money and effort into an awesome billboard, only to have it face a highrise building where only the people on the 3rd floor facing East can see it. If they choose to open the blinds and look outside. Not very strategic...

Collect customer information

You should be gathering email addresses, yesterday. Building email lists for your content marketing, email marketing and customer base is essential to maintaining a thriving community of customers. Keep lists separate and email accordingly. Tools like Mailchimp can help you organize them.

Keep evolving

Have you looked at a website made in the early 2000’s and thought, “WHOA. Who designed this? Why are there so many words? And links? There is… just so much going on.” Simple and clean is in. But how would you know that if you didn’t follow the latest web trends? Following blogs like ours will help you stay up to date.

If you follow other blogs with quality content, tweet us @NearMeCo and let us know.

The original article can be found here.