In a recent article for Entrepreneur, Jacqueline Whitmore (@etiquetteexpert) explains the top tech tools for the 5 business basics. In this day and age, there are so many resources to choose from and this number is only growing which makes for a confusing decision. To simplify the decision-making process, Whitmore gives an overview of some popular platforms categorized by relevance to entrepreneurs.

• Organization

As more and more tasks get piled on, it gets challenging to keep track of which are most time-sensitive. Project management tools like Evernote, Basscamp and Asana all help organize information amongst different platforms in a single application.

• Data Storage

The cloud is here for a reason. It allows for the storage of vast amounts of information from any Internet-connected device. As an entrepreneur, this enables you to work virtually from anywhere, anytime. Google Drive, Dropbox and iCloud all let you easily share data while protecting it at the same time.

• Social Media

Social media has changed communication. Individuals as well as companies can interact

with their target audiences, make new friends and still be personal all at the same time. There are a myriad of these social media sites that give direct access to your client base.

• Marketing

Although email may seem old, it’s still an effective way of engaging clients as well as making new ones. With more personalized forms of communication, you can check in with customers, send relevant articles or spread customized announcements.

• Finances

Finances for entrepreneurs lie in increasing revenues, billing and tracking income. Applications like Quickbooks, Freshbooks and Square help with all three as they enable users to create professional invoices while tracking where payments have been received and where they haven’t.

These tech tools are universally available and can change the efficiency of a business -- use them wisely and boost your path to success.

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