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What Corporations Should Do About the Collaborative Economy

INSIGHTS
COLLABORATIVE ECONOMY

Jeremiah Owyang (@jowyang), analyst and founder of Crowd Companies, published an article on what corporations can do to address the collaborative economy.   

What Corporations Should Do About the Collaborative Economy

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Jeremiah Owyang (@jowyang), analyst and founder of Crowd Companies, published an article on what corporations can do to address the collaborative economy.   

The Six Strategies Corporations Can Take to Address the Collaborative Economy

  1. Ignore it, and hope it goes away. 
  2. Fight it with policy, lobbying, or marketing. 
  3. Sponsor the startups. 
  4. Acquire the startups. 
  5. Integrate your business model. 
  6. Build your own marketplace.

So, what's the common theme?

DO SOMETHING. As we chat with various enterprise businesses we continue to hear the need for engagement, community, personable marketing and sustainable solutions. 

It's important to know that the way a corporation joins the collaborative economy may be different depending on your industry. But don't freak out. That's why we're here. 

Reach out to us at Near Me if you'd like to discuss how your business can thrive in the collaborative economy. 

Read the source article at Web Strategy By Jeremiah Owyang

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