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Why Brands Need to Pay Attention to the Collaborative Economy

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In a recent interview on jwtintelligence.com, Near Me got a shout out by Neal Gorenflo (@gorenflo), Co-founder of Shareable.

Why Brands Need to Pay Attention to the Collaborative Economy

jwtIn a recent interview on jwtintelligence.com, Near Me got a shout out by Neal Gorenflo (@gorenflo), Co-founder of Shareable.

Specifically, Neal discusses how brands are jumping into the collaborative economy.

We’ve seen mainstream brands starting to tap into the sharing trend through partnerships. Do you think anybody’s doing an especially good job of that?
It’s pretty early for corporations to get into this. Just about every major car company has an investment in ride-sharing or car-sharing. They see the writing on the wall: declining miles driven and car ownership, especially the future buyers. So they’re preparing themselves.
Near Me is a marketplace in a box, and they want to work with big brands. There’s a really good argument for big retailers helping their customers manage an asset through the whole lifecycle of ownership, from purchase to repair and maintenance to maybe renting it out to someone to resale and disposal. Then you have all these touch points with your customer, and you’re getting fees all along the line.

We agree, and so do our clients. Ask us how Cisco, Intel, and Hallmark are jumping into the collaborative economy.


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