In a recent TechCrunch article, Sarah Perez (@sarahintampa) highlighted the launch of the new Amazon on-demand services marketplace. Now, Amazon shoppers can find "handpicked pros" to assist with the products they purchase from the site. 

So why does Amazon care about a services marketplace?

Amazon cares about meeting the customer's needs. They want to make a seamless customer experience. They want to ease any friction in the check out process.

Customer service is more valuable than it has ever been. We're spoiled and we want things done as easy and efficiently as possible. We want things on-demand.

So what does that mean for small businesses and large brands?

The on-demand and collaborative economy are the solutions to connecting with your customer.