Keepsake success story

A place for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.

A community management platform for Hallmark to drive ongoing customer engagement beyond the traditional holiday period - one that kept members connected and engaged all year long by connecting members with each other, with artists and providing high-value content and members only video

#COMMUNITY MARKETPLACE/MEMBERSHIP PORTAL

See Keepsake Community in action!

Success metrics

On-site user engagement above 5mins

Increase of Keepsake Community Membership

Data Reporting that is not available on 3rd party service

Challenge

Hallmark wanted to keep their community of loyal members engaged all year long but had a range of vibrant communities on various third party platforms. They wanted to centralise and focus the discussion on the Keepsake Ornaments range and enhance the user experience.

Solutions

A community for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.

Key features

Integration with Hallmarks subscription service
Creation of Groups for various topics of interest
Member messaging, following, commenting and likes
Photo and Art sharing