Keepsake success story

Keepsake

A place for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.

A community management platform for Hallmark to drive ongoing customer engagement beyond the traditional holiday period - one that kept members connected and engaged all year long by connecting members with each other, with artists and providing high-value content and members only video

#COMMUNITY MARKETPLACE/MEMBERSHIP PORTAL

Challenge

Hallmark wanted to keep their community of loyal members engaged all year long but had a range of vibrant communities on various third party platforms. They wanted to centralise and focus the discussion on the Keepsake Ornaments range and enhance the user experience.


Solutions

A community for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.


Key features

  • Integration with Hallmarks subscription service
  • Creation of Groups for various topics of interest
  • Member messaging, following, commenting and likes
  • Photo and Art sharing

Success metrics

On-site user engagement above 5mins
Increase of Keepsake Community Membership
Data Reporting that is not available on 3rd party service