Keepsake success story
A place for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.
A community management platform for Hallmark to drive ongoing customer engagement beyond the traditional holiday period - one that kept members connected and engaged all year long by connecting members with each other, with artists and providing high-value content and members only video
#COMMUNITY MARKETPLACE/MEMBERSHIP PORTAL
Success metrics
Challenge
Hallmark wanted to keep their community of loyal members engaged all year long but had a range of vibrant communities on various third party platforms. They wanted to centralise and focus the discussion on the Keepsake Ornaments range and enhance the user experience.
Solutions
A community for Hallmark’s Keepsake Ornaments Club members to meet, connect, share and learn together.
Key features
- Integration with Hallmarks subscription service
- Creation of Groups for various topics of interest
- Member messaging, following, commenting and likes
- Photo and Art sharing