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How is the Sharing Economy Marketing Different?

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Recently in Techcrunch, Anji Ismail (@anjismail) dicusses how the sharing economy will impact marketing. Specifcally, Ismail notes:

  • More effective marketing. Marketing campaigns performed by curated teams of experts who possess the necessary skills as well as a genuine interest in a particular industry, promise to be more effective.
  • More creativity. Crowdsourcing is being used by big brands to generate new ideas, logos and even products. 
  • Advanced scalability. Marketing through a collaborative economy platform makes it possible to run several marketing campaigns in different countries simultaneously. 
  • Cost effectiveness. There is no need to pay project managers, marketing coordinators and other staff for supervision.
  • Control of marketing campaigns. The sharing economy enables businesses to have 24/7 access to marketing campaigns: It’s easy to track progress and adjust the parameters and cost of a campaign, which is nearly impossible to do in traditional marketing agencies.
These are great tactics, though we don't attribute them to the sharing economy. Many growth hackers have been incorporating these tactics in tech start ups for the last 5 years or more. 
How is the Sharing Economy Marketing Different?

techcrunchRecently in Techcrunch, Anji Ismail (@anjismail) dicusses how the sharing economy will impact marketing. Specifcally, Ismail notes:

  • More effective marketing. Marketing campaigns performed by curated teams of experts who possess the necessary skills as well as a genuine interest in a particular industry, promise to be more effective.
  • More creativity. Crowdsourcing is being used by big brands to generate new ideas, logos and even products. 
  • Advanced scalability. Marketing through a collaborative economy platform makes it possible to run several marketing campaigns in different countries simultaneously. 
  • Cost effectiveness. There is no need to pay project managers, marketing coordinators and other staff for supervision.
  • Control of marketing campaigns. The sharing economy enables businesses to have 24/7 access to marketing campaigns: It’s easy to track progress and adjust the parameters and cost of a campaign, which is nearly impossible to do in traditional marketing agencies.
These are great tactics, though we don't attribute them to the sharing economy. Many growth hackers have been incorporating these tactics in tech start ups for the last 5 years or more. 
Read the source article at TechCrunch

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