In a recent article from Marketing Experiments, Daniel Beulah (@DanielABeulah) tackles the question of when should you send a broadcast email.

“The answer is that it is totally unique to your organization. There are many factors that could influence what your perfect send time is and the motivations of your customers.”

Further, Beulah discusses how Marketing Experiments tested for the best time and day for their email newsletter. First they tested to find out which day had the highest click-through-rate (CTR) and open rate. Then they took the 2 best performing days and tested for the best time to send.

Here are the results:

• Tuesday at 11a.m. and Wednesday at 3p.m. had high CTR

• Tuesday and Wednesday at 7p.m. had the highest open rates

• Wednesday at p.m. had the highest CTR and open rates

How do these results compare to the data we’ve seen at Near Me?

• Our best days to email are Tuesday and Thursday

• Our best times to email are before 8a.m. PST

• Our emails get significantly higher open rates when the emails are from our CEO, Michelle Regner.

What data do you have on your email marketing? Please tweet your feedback to @NearMeCo. Thanks!