Kiwido success story

Kiwido

The gig economy continues to grow and grow. Connecting digital freelancers, influencers, tradespeople, and more

Like many telecommunication companies, under the threat of future free phone calls and free internet service providers (like Starlink), it takes ‘out-of-the-box’ thinking and new business models to leverage and keep their existing customer base.

#SERVICES MARKETPLACE

SEE KIWIDO SERVICE MARKETPLACE IN ACTION!

Kidido

Success metrics

Target NPS was 35. Achieved 65 on beta launch - and 93 on hard launch!
Exceeded expected Transaction per month
Rapid adoption across New Zealand - listed on highly trafficked House/Home NZ site - affiliate

Challenge

Spark Digital in New Zealand, like other mobile telcos around the globe, are feeling market share + revenue pressures from both traditional and next generation competitors (eg. low orbit satellite comms providers).

Solutions

In looking at horizon 2/3, one Spark initiative was to leverage their existing database of consumers and businesses by creating an intuitive services marketplace kiwido.co.nz, similar to Thumbtack/TaskRabbit/AirTasker, with the now realized ambition to dominate this niche in New Zealand.

Features include:

  • 22 service categories, each with bespoke workflows
  • Automated service provider matching algorithms
  • Realtime text notification to both Seeker and Service Provider
  • Ratings and reviews
  • Easy Service Provider on-boarding

Key features

  • Automated matching algorithm
  • Fee per lead, plus fee per won bid
  • Per category attributing/user experience
  • Inapp Messaging