Blog: Social Media

Categories

Platforms for Future Podcast: How to Leverage Communities to Unlock Network Effects Platforms for Future Podcast: How to Leverage Communities to Unlock Network Effects

Platforms for Future Podcast: How to Leverage Communities to Unlock Network Effects

Platforms for Future podcast interview with platformOS founder and CEO Adam Broadway, about his experience building complex platforms and marketplaces and the power of communities of practice to drive same-side network effects.

January 19, 2021

How To Speak ‘Marketplace' On Social Media How To Speak ‘Marketplace' On Social Media

How To Speak ‘Marketplace' On Social Media

Setting up on social media as a new marketplace can feel like you’ve landed on another planet – especially if you’re not already a Twitter, Facebook or Instagram inhabitant. You want to get to know the residents of this exciting new world – but you can’t seem to get to grips with the language. Sound...

June 21, 2017

8 Benefits of Social Media 8 Benefits of Social Media

8 Benefits of Social Media

Having an active social media platform is essential to growing your business. It’s where potential leads and customers can see your brand’s personality and voice! Aside from looks and gaining a loyal following there are many other benefits of having a healthy string of social media. 

June 12, 2017

3 Ways Social Media Can Help Improve Conversion Rates 3 Ways Social Media Can Help Improve Conversion Rates

3 Ways Social Media Can Help Improve Conversion Rates

Social media has become a very powerful tool for marketplaces to use and is no longer just people sharing what they ate or where they traveled. Whether it’s a customer service channel or simply engaging with its users, social media is alive and kicking. So how exactly...

June 8, 2017

How To Create The Ultimate Social Media Strategy How To Create The Ultimate Social Media Strategy

How To Create The Ultimate Social Media Strategy

If you don’t have one you’re already lightyears behind the competition. Not talking about huge retailers or a multi-million dollar investment, if you read the title you already know it’s a social media strategy. 

June 7, 2017

A Short Guide To Your Social Media ROI A Short Guide To Your Social Media ROI

A Short Guide To Your Social Media ROI

When it comes to Facebook, Instagram, or whichever platform you’re using, assessing your return on investment (ROI) is a crucial component in order to help your marketplace grow. Calculating your social media’s ROI is not as black and white as last month’s sales. The world of social...

June 6, 2017

What Social Media Tools Should I Be Using? What Social Media Tools Should I Be Using?

What Social Media Tools Should I Be Using?

One of the toughest tasks for a new marketplace is establishing credibility. Whether it’s through blogs, press releases, or podcasts it must be achieved. So how can I do it? The answer is social media and rightfully so.

June 5, 2017

5 Social Media Analytics You Should Be Tracking 5 Social Media Analytics You Should Be Tracking

5 Social Media Analytics You Should Be Tracking

Numbers are the driving force behind many things, especially your social media presence. Analytics is one of the driving force to establishing yourself as a thought leader in your industry. So what exactly should I be looking for?

May 22, 2017