Blog: Marketing
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Exploring PaaS for Dynamic Online Ventures: Mid-Course Status Update
Halfway through the "Exploring PaaS for Dynamic Online Ventures" course, students have gained practical experience on platformOS. Next up: sessions on developer documentation, DocsKit, sustainability and accessibility, QA, and marketing for real-world impact.
November 11, 2024
platformOS Status Report — December 1, 2023
In this status report: DocsKit Package of DesignKit, DocsKit Site Source Now Public, Free Docs as Code Course, UX Team Update Development, and our latest release notes.
December 1, 2023
The Best SEO Tools for Search Engine Optimization in 2020
We explore some free and paid SEO tools for your short-term and long-term Search Engine Optimization strategy.
June 17, 2020
Digital Marketing for Startups: Do's and Don'ts
When you have a startup, everything is new. One of the most important and urgent issues for you to consider is how to get your brand and product or service in front of as many eyes as possible. Naturally you want to appeal to your target market more than anyone, but there may...
June 2, 2017
What to Learn From Failed Startups
There is no rule book when building a startup and no two startups are the same. So whether it’s win or lose, each company is a case-by-case. But what if we could evaluate and see what commonalities lie between failed companies?
May 30, 2017
9 Predictions for Analytics
Analytics is the collection and interpretation of data patterns, which includes the use of computer programming, operations research and statistics. Organizations generally use analytics to quantify, predict and improve business performance, with specific areas of study that include the following:
May 26, 2017
How Analytics Can Improve Your Marketing Strategy
Marketing in its essence is to foster creativity but in the more recent years it’s also playing the numbers game. Where are our leads coming from? What’s our CTR? Are people coming back for more and how do we do?
May 23, 2017
3 Tricky Content Marketing Blunders to Fix
SEO, guest blogs, scheduling and many other fundamentals are probably the basics of content marketing you know like the back of your hand. By now, you are probably scheduling your blog posts regularly and have defined a voice for your company.
May 11, 2017